When Pablo Coppola was announced as Bally’s new Design Director in February this year, it signalled a fresh start, a new vision, and a changing of the guard of sorts for the Swiss heritage luxury label.
Assuming the creative leadership of all of Bally's men's and women's collections including shoes, bags, small leather goods, ready to wear and eye wear; Coppola brings to the table over a decade of experience working with leading fashion houses including Christian Dior, Tom Ford, Celine, Burberry, and Alexander McQueen.
“Bally has such incredible and unique potential, my approach is to take the rich past of this brand and make it relevant for today”, reveals Coppola of his vision for the brand – also one he says is shared by Bally CEO, Frédéric de Narp.
Based in London, Coppola oversees a team of 15 designers to fill a creative brief that is simple as it is challenging: to push the envelope and discover the brand’s untapped potential. Essentially, it will have a lot to do with redefining luxury to instil a softer and more approachable style for the contemporary customer.
Says Coppola, “We are creating a softer style of luxury where products are crafted for real people.”
Of the new appointment to Bally’s creative leadership, Frédéric de Narp said: “Pablo has the capacity to inspire and bring creativity both to men’s and women’s collections – and that is a very rare quality.”
With Coppola’s resume revealing an illustrious and accomplished career that spans working on the Christian Dior accessories team as senior designer, to being chosen by Tom Ford to head the design for the label’s women’s and men’s accessory collections. Coppola first joined Bally as the accessories director for six months before being offered the Design Director post, in which Frédéric de Narp believes Coppola will thrive in, given his sophisticated and subtle approach to “pure luxury”.
Highlights from the fall winter 2014 collection focused on the cornerstones of the Bally brand: minimalist yet stylishly functional handbags like the Bloom, as well as The Mayfair line of iPad cases and bags, which meet today’s technological requirements in style.
As for what the creative future holds for Bally? Coppola envisions a nod to the past, referencing Bally’s vast archives from the 20's, 30's, 40's and 50's.
Watch this space.
The new A/W 2014 season has just landed at Bally Perth. Located at 38 King Street, Bally is open Mon – Tues 10am to 6pm, Fri 10am to 7pm, Sat & Sun 11am to 5pm.