This month luxury accessory brand Bally launched an exciting new collaboration with critically acclaimed film innovator, Francesco Carrozzini, and the band Singtank made up of actress and singer, Josephine de La Baume and her brother Alexandre.
A short film inspired by an interview with the nouvelle vague icon Bridget Bardot, and how women were represented in the Italian cinema of the 1960s. It takes place in a house that dates from 1956, allowing Bally to pay homage to its modernist heritage whilst communicating a feeling of timelessness.
"It's very little of a story and very much of a feeling" says Francesco Carrozzini.
The film illustrates a young actress, enduring another long telephone interview. De la Baume captures the complex juxtaposition of the feelings of success and restlessness, that often trouble the modern celebrity.
The film expresses Bally’s newfound aesthetics and values with modernist design. It presents the SS15 collection, including the brand bag of the season, the Sommet Fold.
“Bally’s place in our culture is much more than as a seller of fine shoes, handbags and other luxury goods,” said Jeff Hasen, a Seattle-based mobile marketing strategist, who is not affiliated with Bally. “It sells an allure and an exclusive feel that separates it from the others.
“Bally is pushing the bounds of creativity, much like Miss Bardot has done in all of her incarnations.”
See below to watch Bally’s short film ‘Coming Down’.