THE NEW CAMPAIGN, BY KAILIS JEWELLERY
June is a special month for Kailis. Being month of the pearl, they celebrate the living and lustrous gems that have been their passion for nearly four decades.
To celebrate this unique and naturally exquisite Australian gem, they have worked with internationally renowned style icon and photographer, Margaret Zhang, to create a new campaign. Shot in New York by Margaret, and under her creative direction, the new campaign takes the Kailis brand in a new direction, presenting their beautiful pearls in a new, artistic light. Capturing Kailis pearls as simultaneously timeless and evolving, Margaret draws from the soft light and luminance of Johannes Vermeer's Girl with a Pearl Earring, creating an aesthetic that is classic and timeless.
The campaign features Australian model Alexandra Agoston and artist-model, Anh Duong in an expression of timeless moments to resonate with every woman.
Talking about the new campaign Margaret explains, "Anh and Alexandra really represented the Kailis woman for me - timeless, intelligent, understated and elegant. I often feel that pearls are limited in their representation in imagery and styling, so wanted to show their versatility and applicability to a range of personal styles in this campaign."
Kailis is an authentic Australian luxury brand whose collections are understated, elegant and timeless. With versatile designs that appeal to every woman, each featuring the rare and exquisite untreated Australian South Sea pearl. The versatility of Kailis' designs appeal to every woman, and feature the rare and exquisite untreated Australian South Sea pearl. Such luxury is enveloped by the warmth, inclusion and natural sophistication for which Australians are renowned, and strengthened by the heritage of a family with more than a century of maritime history
The new campaign builds on their history, moving the brand forward into a new and exciting era.